St. Peter’s School
Where confidence
grows.
If you created the ideal educational experience for young children, it would look like St. Peter’s School (SPS). A place where every resource is devoted to education, preschool through middle school. A singular learning environment that responds to the unique opportunities of childhood.
what we did
Research + discovery
Brand voice + messaging
Visual identity
Brand guidelines
Brand strategy
While its name derives from its historic relationship with nearby St. Peter’s Church, SPS is an independent, non-denominational, coeducational school. Our job was to make clear the school’s distinctiveness, its welcoming culture, intimate setting, and thoughtful mix of tradition and carefully curated best practices.
Tradition that speaks to today
A new logo and icon system, including a design-forward take on the school’s cardinal mascot, are energizing admissions marketing—and designed to appeal to students from age three to grade 8, as well as their parents.
Key messages orient the school’s ambassadors and help visitors more readily understand what sets the school apart in the competitive landscape of independent schools in Philadelphia.
“SPS has adapted to the needs of our families while maintaining the values we have always held close: Character, Curiosity, Creativity, Confidence, and Community.”
Matt Evans
Head of School
