Penn medicine abramson cancer center
A remarkable thing happened…
Serendipitously, we were at Penn Medicine filming the video for this project the day FDA approval for CAR-T cell therapy came through. We captured the tears and the celebration as the realization set in: decades of hard work had paid off. The future of medicine would look different from that day on.
what we did
Campaign strategy
Print + web case statement
Video
This mini-campaign helped Penn Medicine explain the revolution underway rooted in their work, inspiring donors and rallying support around the limitless potential of immunotherapy. An accessible, CASE award-winning book and companion video gave immunotherapy’s key players the opportunity to tell the story of this amazing breakthrough in their own words.
