Binghamton University
Moving at the speed of Binghamton.
Moving at the speed of Binghamton.
The future belongs to public universities like Binghamton. A jewel of the SUNY system, Binghamton is quickly becoming a national force, rising in the rankings and achieving R1 status. When the curtain lifted on EXCELERATE: Moving at the Speed of Binghamton, a proud alumni community had many reasons to come together for their beloved Bing.
what we did
Research + discovery
Campaign narrative + messaging
Campaign brand
Campaign website
Digital case for support
Collateral for colleges/schools
Video suite
Hybrid launch planning
Environmental graphics
Alumni engagement tactics
excellence + acceleration
Binghamton has come farther in just over 75 years than its peers have in centuries. We leaned into that story with a #BingBringsIt awareness campaign, a wide range of donor-focused materials, and unique engagement efforts tailored to specific groups of alumni far in advance of the launch. The keystone of this collateral was a highly flexible visual language and a unique campaign name that deftly couples the concepts of speed and excellence.
Few universities have come so far, so fast.
A brand-driven hybrid launch
The campaign’s launch was a watershed moment for the global community of Binghamton alumni and supporters. Leveraging awareness and engagement strategies and a series of video teasers counting down to the big event, Binghamton drove audiences to a multi-faceted virtual launch event featuring panel discussions that showed how philanthropy powers Binghamton. A campus awash in the campaign brand welcomed alumni and friends, and a campaign website went live, sharing stories of student and faculty journeys of discovery and determination.
a stretch goal now within reach
EXCELERATE inspired unprecedented philanthropy across the entire Binghamton community. Reflecting on this success, Binghamton extended their campaign goal to $250 million, including record growth for The Binghamton Fund. “Moving at the Speed of Binghamton” is no longer just a slogan. It’s a reality—and a roadmap for the future.
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raised
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for scholarships and financial aid
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for scholarships and financial aid
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for scholarships and financial aid
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growth over last campaign
“It’s so exciting to see the world pay attention to what we’ve known all along — our community is exceptional.”
Harvey Stenger
President
