Alice Paul Center

The quest for equality never ends.

A key leader of the women’s suffrage movement, Alice Paul advocated for and helped secure passage of the 19th Amendment to the U.S. Constitution that granted women the right to vote in 1920. In 1923, Paul authored the Equal Rights Amendment (ERA) a proposed constitutional amendment that would explicitly prohibit sex discrimination in the United States. It has yet to be adopted.

what we did

Naming + branding
Communications plan
Messaging
Media relations
Event concepts + support
Social media strategy

Bringing Justice to the Fore

One of the fewer than four percent of U.S. national monuments which are devoted to women, the Alice Paul Center for Gender Justice (formerly the Alice Paul Institute), is more than Alice Paul’s childhood home. It’s a place where people across generations, backgrounds and gender identities come together to be inspired by history and advocate for justice today.

The old logo for the Alice Paul Institute.
GIF of the new Alice Paul Center logo
T-shirts and a notebook featuring the Alice Paul Center's new branding
Keychains, a tote bag, and bookmarks featuring the Alice Paul Center's new branding
A water bottle, blanket, and tote bag featuring the Alice Paul Center's new branding
Pop-up banners featuring the Alice Paul Center's new branding
Grid of social media posts from the Alice Paul Center's #powertothevote campaign

All people are important to the fight for gender justice.

On the eve of Alice Paul’s 40th anniversary, leadership saw an opportunity for a new chapter. Informed by a strategic plan, research, and insights from a wide variety of constituents, we recommended a new name and tagline, and created a contemporary visual identity that reflects the fullness of the institution’s enduring, evolving gender justice mission.

A silver cup filled with black buttons with the text and logo stating "Alice Paul Center For Gender Justice."
Various flags hanging from the ceiling of The Constitution Center, the venue for the 40th anniversary of the Alice Paul gala.
A screen showcasing the quote "We fight for a world in which no person's rights are denied or abridged" at the Alice Paul 40th anniversary gala.
A female guest pinning a button for the Alice Paul Center for Gender Justice to their black shirt at the Alice Paul 40th anniversary gala.

“Our work for gender justice has never been more urgent. We know that the intersection of gender, race and class puts certain groups at particular risk for discrimination. Our new name emphasizes the fact that our basic mission—to educate and advocate for an underrepresented group—has expanded to include many people who find themselves facing the same restriction of rights that women faced 100 years ago, and unfortunately still do.”

Rachael Glashan Rupisan

Executive Director
Alice Paul Center for Gender Justice