While the school grew in size and recognition, until recently it had no defining geography – no corner of Temple’s expansive urban campus that it could call its own. A visionary plan gave the College a once-in-a-lifetime opportunity to create a magnificent new home at the center of Temple University’s Main Campus, and to strengthen the experiences of its students and the teaching and research of its faculty as never before. We helped the College leverage this historic moment for greater visibility and engagement, inside and outside the University. To galvanize support for the plans among the College’s Board of Visitors, we created a campaign identity, core messages, and leadership phase case materials. The campaign’s bold theme, Public Health to Change the World, speaks not only to the College’s global impact but to its impact in the neighborhoods surrounding Temple and the City of Philadelphia itself.