Alice Paul Center
The quest for equality never ends.
A key leader of the women’s suffrage movement, Alice Paul advocated for and helped secure passage of the 19th Amendment to the U.S. Constitution that granted women the right to vote in 1920. In 1923, Paul authored the Equal Rights Amendment (ERA) a proposed constitutional amendment that would explicitly prohibit sex discrimination in the United States. It has yet to be adopted.
what we did
Naming + branding
Communications plan
Messaging
Media relations
Event concepts + support
Social media strategy
Bringing Justice to the Fore
One of the fewer than four percent of U.S. national monuments which are devoted to women, the Alice Paul Center for Gender Justice (formerly the Alice Paul Institute), is more than Alice Paul’s childhood home. It’s a place where people across generations, backgrounds and gender identities come together to be inspired by history and advocate for justice today.
All people are important to the fight for gender justice.
On the eve of Alice Paul’s 40th anniversary, leadership saw an opportunity for a new chapter. Informed by a strategic plan, research, and insights from a wide variety of constituents, we recommended a new name and tagline, and created a contemporary visual identity that reflects the fullness of the institution’s enduring, evolving gender justice mission.
“Our work for gender justice has never been more urgent. We know that the intersection of gender, race and class puts certain groups at particular risk for discrimination. Our new name emphasizes the fact that our basic mission—to educate and advocate for an underrepresented group—has expanded to include many people who find themselves facing the same restriction of rights that women faced 100 years ago, and unfortunately still do.”
Rachael Glashan Rupisan
Executive Director
Alice Paul Center for Gender Justice
